Custom software, built from scratch around how your team works.
Not off the shelf. Built for your process, so the office runs faster, the double entry and confusion go away, and your customers feel the difference every time they deal with you. Fixed price, written scope, a team you can call.
Tell us about your workflow4919 N 208th Ave · siding · check pays $6,375.00, we expected $6,400.00
19610 Redwood St · roofing · W12419609 · $3,960.00
W12419699 · house HP12551099 · $1,180.00
Recent work
A house moves from Waiting to Job Done to Sub paid without anyone retyping it. Billing sees what the crew is owed and what the builder still owes, on the same line. Crews use it on their phones from the roof.
When a storm hits a tree care company, the phone does not stop. Calls, texts, voicemails, web forms, and emails now land in one queue. Callers rate their own damage on the company's six-point scale, existing clients are recognized from the company's job system, and the map plans a day of stops for each salesperson so the worst jobs get seen first. Live for the 2026 storm season.
A homeowner books a test or an install from the website, or presses 1 on the phone line and gets a text link. The scheduler only offers slots that fit the rep's territory and that week's travel pattern: in town, local only, or an overnight loop. The appointment lands in their CRM and a text confirms it. Three brands, seven reps, one calendar.
Rates, availability, and reservations come from the software the counter already runs on, so the website never disagrees with the desk. A renter books online and the reservation is simply there when they land.
Three steps. One number. No surprises.
It starts with a conversation. Then we spend time with your office and the people in the field, in person when we have someone nearby, and write it down: what gets built, what it connects to, and a firm price. You know the number before anything starts.
Fixed fee, milestones you sign off on. You are using working software within weeks, not reviewing slides at the end.
Every build comes with a monthly retainer. We host it, watch it, and keep improving it as your business grows, so the software keeps up with you.
Off-the-shelf software has a big company behind it, and thousands of other customers ahead of you. A change you need goes into a queue, through layers of approvals, and ships when it ships, if it ever does. Working with us, it is just you. You call the shots, we deliver. Your business will change, a vendor will change an API, someone new will need a login on a Monday morning, and the team that built the software is the one that handles it.
Dallas, Texas
Fixed-fee builds, monthly retainers
and the U.S. and British Virgin Islands
A small, experienced team that sits in your office before it builds anything.
Cesta Nova was founded by William Osborn. After studying finance and computer science at SMU, he joined the second cohort of SMU Launch, the university's accelerator that funds student businesses and backs founders who would rather build a company than take the corporate route. That was the bridge to this. It started as one person sitting in a roofing office learning how the work actually flowed, and it is now a group of talented problem solvers with a technical skill set built for walking into a business and fixing what slows it down. We are a young team, comfortable with the newest tools and disciplined about how we use them, so you get modern software built carefully. Each project has one lead you talk to directly. You never explain your business to a project manager who then explains it to a developer.